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Evergreen - Concept

Duration: Aug 27 - Sept 2, 2021

Research / Design / Testing / Branding / Graphic Design



Design Notes

Introducing Evergreen, the app that teaches teenagers how to get the most out of their money through investing and developing good spending and saving habits. In designing Evergreen it was important to not just create another finacial app that's geared towards a younger audience, but instead offer a platform that encourages teens to feel confident about their money by offering them access to classes and video tutorials related to investing, saving, and correcting bad spending habits.

My Role
This was the third and final design project in Google's UX Design Specialization course. My role was very generalized as the project was intended to be done individually, therefore, I was the lead designer and researcher. Even though I completed this project on my own, I was able to gain helpful feeback from peers in the course at each stage of the design process.
My Role

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Understanding The End-User

In my personal design process I always start by empathizing with the users. Stepping into users' shoes and understanding their frustrations and desires can reveal extremely benefitial information that can potentially set a product up for great sucess. For the Evergreen project I did just this, starting by researching teenagers and their thoughts on finances. According to a Fox Business article from 2016, 83% of teens don't know how to manage money. The reason? “They do want to learn, but right now they don’t have the tools they need.” says Laura DiLello, ING Direct spokesperson. That's where Evergreen comes in. With the Evergreen app, teens are given all the tools they need to get the most out of thier money. Though Evergreen isn't just for teens as it can be used by anyone who desires to learn about saving and investing money while developing healthy spending habits that's sure to increase their confidence. With Evergreen, there's no more breaking the bank.


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Usability:

The usability study I conducted for Evergreen involved studying a user's frustrations and pain points along with their emotions and verbal expressions when completing tasks. I noted that users found it easy to navigate between screen, but were not sure what screen they were on at times. This prompted me to add labels to each page so user's could easily determine which screen they were viewing.

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Conclusion

Evergreen is a design I'm very proud of as I spent a lot of time refining it and iterating on new ideas based on feedback from the usability testing.



Skills
Front-End Development:
- Html
- CSS
- JS
- Laravel
- Experience using Squarespace, Shopify, and Wix Editor
- Responsive Web Design
- Rapid Bug Fixes

UX Design:
- Research
- Writing
- Wireframing
- Design
- Prototyping
- User Centered Research, Design, Testing
- Experience using Figma & Adobe Xd

Marketing:
- Social Ad Campaigns
- Mailchimp Campaigns
- Photography
- Graphic Designs

Other:
- Music Producing / Songwriting
- Digital Photography & Cinematography
- Digital Designs For CNC Machines
- Hardcore Tennis Player
Experience
Island Property:
Website Designer and Developer
Freelance / July 2021 - Present

Tasked with designing and developing a modern, minimalistic website for Island Property, a real estate and vacation rental agency serving Islesboro, Maine. Using Wix’s advanced editor and database management tools, I iterated on vdesigning the user interface, researching, and developing the website keeping usability in mind.

- Product Design
- Web Development and Maintenance Using Wix Advanced Editor Platform

Custom Quality Covers:
Customer Experience and Marketing, Intern
Part-Time / 2020 - Present

Selected to lead the sales marketing & customer experience (CX) for CQC, utilizing and increasing my knowledge of Mailchimp email campaigns and website development/maintenance with Shopify and Squarespace sites and DNS and CDN management. Enhanced their online presence by scaling social media presence and conducting SEO keyword research by analyzing the target audience.

- Mailchimp Email Ad Campaigns
- Web Development and Maintenance with Shopify and Squarespace
- Social Media Ad Campaigns
- Digital Designs For CNC Machines

Raleigh Golf Carts:
Developer & Marketing Intern
Part-Time / Dec 2020 - Apr 2021

Designed & developed a modern, user focused website while using graphic design skills to create high quality advertisements used in various marketing campaigns across their social media profiles.

- Social Media Ad Campaigns
- Web Design & Development
- Photography & Graphic Design
Certifications

Google Professional Certification - UX Design

Daily UI 100 Day Design Challenge

Hacktoberfest 2020 PR Challenge

Goldsmith's, University of London - Mathematics for Computer Science

Harvard CS50 - Introduction to Computer Science




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