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Raleigh Golf Carts

Duration: December 29, 2020 - Febuary 20, 2021

Research / Design / Branding / Graphic Design / Website


Design Notes:

This project, though only taking roughly three months, took a significant amount of user research and testing and few design concepts/prototypes to get right. This company wanted to sell golf carts in a way that no one else does. They wanted to sell localy in the Triangle Area, but with 'Buy From Your Couch' approach. Since no one else in the golf cart industry opperates this way, I chose to research the car industry. So I began conducting extesive research on companies such as Vroom and Carvana, two companies changing the way people buy cars. There approach seems to be doing very well, so that's how I conducted my early UX studies.

My Role:
Project Goal:
Conclusion:
For this project I was tasked with researching, designing, branding, and developing the entire online presence of a new, up-and-coming golf cart company located in the Raleigh, NC area.
The company founders informed me that they wanted to stand out, be different, and exceed expectations. Through extensive research and prototying I gave them exactly what they wanted, and more.
I delievered on exactly what this company's founders invisioned. Business has already begun to explode for them as people are loving their buying process. They're website, branding, and social media presence has certainly allowed them to take the front seat in the golf cart industry.
My Role:
For this project I was tasked with researching, designing, branding, and developing the entire online presence of a new, up-and-coming golf cart company located in the Raleigh, NC area.

Project Goal:
The company founders informed me that they wanted to stand out, be different, and exceed expectations. Through extensive research and prototying I gave them exactly what they wanted, and more.

Conclusion:
I delievered on exactly what this company's founders invisioned. Business has already begun to explode for them as people are loving their buying process. They're website, branding, and social media presence has certainly allowed them to take the front seat in the golf cart industry.

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Concept:

This is the original design concept I sketched to give myself, and the client a sense of what the potential of the site could be. If you view the website today you'll notice that it isn't far off from this original concept sketch. The website includes various


Usability:

As mentioned in the project goal, I was given the task to build Raleigh Golf Carts' entire internet presence to allow them to stand out and get attention in the RDU area of NC, but to also be recognized for their innovation throughout the entire golf cart industry. So besides their incredibly simplistic buying process, their website needed to be extremely easy to use as it would be the main way for people to view the cart they wanted to buy. Both on desktop and mobile, their site stands high above the rest. In the images below you can see how the layout is very simplistic, not cluttered, and allows for ease of use. Their 3 part buying process is explained without being a four paragraph essay, as some other golf cart dealers believe works. Their products, the golf carts, are layed out in a very simple and straightforward way. The use of a few buttons on each page enables users to text, email, or call to schedule a test drive and or pick up the cart they like. Other buttons help users easily navigate to the proper page to learn more about the buying process or to begin the process by choosing a cart. The Raleigh Golf Carts website was extremely enjoyable to work on and it has taught me more about how the internet users in today's time think and how a unique, easy to use, and user-focused website and social media presence can grab their attention.

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The Key Takeaway:

Through the lengthy research I conducted, I learned how companies such as Amazon, DoorDash, Carvana, and plenty of others have changed the way countless people across the world buy everything from socks, to cars from their living rooms. What else will we be able to buy from home next?



Skills
Front-End Development:
- Html
- CSS
- JS
- Laravel
- Extensive work using Shopify
- Experience using Squarespace
- Responsive Web Design
- Rapid Bug Fixes

UX Design:
- Research
- Writing
- Wireframing
- Design
- Prototyping
- User Centered Research, Design, Testing
- Experience using Figma & Adobe Xd

Marketing:
- Social Ad Campaigns
- Mailchimp Campaigns
- Photography
- Graphic Designs

Other:
- Music Producing / Songwriting
- Digital Photography & Cinematography
- Hardcore Tennis Player
Experience
Raleigh Golf Carts:
Developer & Marketing Lead
Part-Time : 2020 - Present

Designed & developed a modern, user focused website while using graphic design skills to create high quality ads used in the company's various marketing campaigns across their social media profiles.

- Social Media Ad Campaigns
- Web Design & Development
- Photography & Graphic Design

Custom Quality Covers:
Director Of Sales Marketing & CX Lead, Intern
Part-Time : 2020 - Present

Selected to lead the sales marketing & customer experience for CQC, using and increasing my knowledge of Mailchimp email campaigns, website development and maintenance of a Shopify and Squarespace site, as well enhancing their social media presence.

- Mailchimp Email Ad Campaigns
- Web Development and Maintenance with Shopify and Squarespace
- Social Media Ad Campaigns
Certifications

Harvard CS50 - Introduction to Computer Science

Goldsmith's, University of London - Mathematics for Computer Science

Google Professional Certificate - UX Design