Raleigh Golf Carts
Developer & Marketing Lead, Dec 2020 - Apr 2021. Designed & developed a modern, user-centered website while using graphic design skills to create high quality ads used in the company's various marketing campaigns across their social media profiles.
Design Notes
The goal of this project was to revolutionize the golf cart sales experience in the Triangle Area, offering a "Buy From Your Couch" approach unique to the industry. To draw inspiration, I ventured into the automotive sector, researching pioneers like Vroom and Carvana, who've transformed the car buying process. Their success laid the groundwork for my early UX studies.
My Role
My responsibilities encompassed the end-to-end transformation of an emerging golf cart company's online presence in Raleigh, NC. From research to design, branding, and development, I led the charge.
Project Goal
The clients had a clear vision: stand out, be different, and exceed expectations. After extensive research and prototyping, I not only met but surpassed their expectations.
Usability
As outlined in the project goal, their mission was to establish Raleigh Golf Carts as an innovative leader not only in the RDU area but also in the broader golf cart industry. To achieve this, we focused on user-friendliness. Whether on desktop or mobile, their site's streamlined layout ensures an exceptional user experience. Product presentation is clear and straightforward, avoiding the verbosity that often plagues competitors. Intuitive buttons empower users to schedule test drives or initiate the buying process with ease. This project taught me invaluable lessons about the modern internet user's mindset and the importance of a unique, user-centric web and social media presence.
Concolusion
I successfully translated the client's vision into reality, igniting business growth through an adored buying process. Their website, branding, and social media presence catapulted this golf cart company to the forefront of the industry.\
Extensive research unveiled how companies like Amazon, DoorDash, Carvana, and others have redefined the way we make purchases from the comfort of our homes. It prompts the question: What's next on the horizon for online shopping?
Made with ❤️ by Matthew Marquise. Built with HTML, CSS, & JS.