Raleigh Golf Carts
Duration: December 29, 2020 - Febuary 20, 2021
Research / Design / Branding / Graphic Design / Website
This project, though only taking roughly three months, took a significant amount of user research and testing and few design concepts/prototypes to get right. This company wanted to sell golf carts in a way that no one else does. They wanted to sell localy in the Triangle Area, but with 'Buy From Your Couch' approach. Since no one else in the golf cart industry opperates this way, I chose to research the car industry. So I began conducting extesive research on companies such as Vroom and Carvana, two companies changing the way people buy cars. There approach seems to be doing very well, so that's how I conducted my early UX studies.
This is the original design concept I sketched to give myself, and the client a sense of what the potential of the site could be. If you view the website today you'll notice that it isn't far off from this original concept sketch. The website includes various
As mentioned in the project goal, I was given the task to build Raleigh Golf Carts' entire internet presence to allow them to stand out and get attention in the RDU area of NC, but to also be recognized for their innovation throughout the entire golf cart industry. So besides their incredibly simplistic buying process, their website needed to be extremely easy to use as it would be the main way for people to view the cart they wanted to buy. Both on desktop and mobile, their site stands high above the rest. In the images below you can see how the layout is very simplistic, not cluttered, and allows for ease of use. Their 3 part buying process is explained without being a four paragraph essay, as some other golf cart dealers believe works. Their products, the golf carts, are layed out in a very simple and straightforward way. The use of a few buttons on each page enables users to text, email, or call to schedule a test drive and or pick up the cart they like. Other buttons help users easily navigate to the proper page to learn more about the buying process or to begin the process by choosing a cart. The Raleigh Golf Carts website was extremely enjoyable to work on and it has taught me more about how the internet users in today's time think and how a unique, easy to use, and user-focused website and social media presence can grab their attention.
The Key Takeaway:
Through the lengthy research I conducted, I learned how companies such as Amazon, DoorDash, Carvana, and plenty of others have changed the way countless people across the world buy everything from socks, to cars from their living rooms. What else will we be able to buy from home next?
- Front-End Development:
- - Html
- - CSS
- - JS
- - Laravel
- - Extensive work using Shopify
- - Experience using Squarespace
- - Responsive Web Design
- - Rapid Bug Fixes
- UX Design:
- - Research
- - Writing
- - Wireframing
- - Design
- - Prototyping
- - User Centered Research, Design, Testing
- - Experience using Figma & Adobe Xd
- - Social Ad Campaigns
- - Mailchimp Campaigns
- - Photography
- - Graphic Designs
- - Music Producing / Songwriting
- - Digital Photography & Cinematography
- - Hardcore Tennis Player
Part-Time : 2020 - Present
Designed & developed a modern, user focused website while using graphic design skills to create high quality ads used in the company's various marketing campaigns across their social media profiles.
Part-Time : 2020 - Present
Selected to lead the sales marketing & customer experience for CQC, using and increasing my knowledge of Mailchimp email campaigns, website development and maintenance of a Shopify and Squarespace site, as well enhancing their social media presence.
Harvard CS50 - Introduction to Computer Science
Goldsmith's, University of London - Mathematics for Computer Science
Google Professional Certificate - UX Design