Marketing Concepts
Duration: October 25 - November 2, 2021
Research / Design / Graphic Design / Branding
Note:
These companies and concepts are entirely created by me using Figma.
Red Dog Drinks Instagram
Deisgn Notes:
For this post concept I highlight a beverage product in a bold, eye-catching way. The use of red was the perfect color to catch the attention of those who scroll by. Clearly displaying three cans of a Red Dog beverage gives viewers a sense of what type of products are sold. The Red Dog logo and slogan are displayed above and below the product to further grab a viewer's interest.
The Boat House Instagram
Deisgn Notes:
For this concept I designed a very minimal post that showcases one t-shirt from a new collection. I used the font from The Boat House's logo so viewers can immediately recognize the company. The fun, new t-shirt sits front and center and is the focus point thanks to the simplistic approach to design. The baby blue background color compliments the product and makes it stand out.
Film Review Instagram
Deisgn Notes:
This concept is for a youtube talkshow/podcast where two hosts review both old and new films. This post informs viewers of a new podcast episode discussing Guardians of the Galaxy.
Earth Connect Instagram
Deisgn Notes:
This concept is for an online, organic, farm to table food company called Earth Connect. It advertises one of their packaged spice products. It was important to showcase their recyclable bags centered between two leaves representing their all-natural products and sustainability efforts.
Cash Flow App Instagram
Deisgn Notes:
This onboarding post concept for Cash Flow App is very minimal and concise, encouraging viewers to sign up. The use of a light green color represents money, and the streaking green lines represent fast transfers, and the flow of money, hence the name Cash Flow.
Photos in B&W Instagram
Deisgn Notes:
This post concept uses a monotonous color scheme to match the account's purpose of featuring images in black and white. A bold font and large image work together to create a modernist design.
Modern Closet Instagram
Deisgn Notes:
For the Modern Closet instagram post the focus was informing viewers of a Fall Sale and savings of forty dollars. A stunning image featuring people wearing the products and an orange/red gradient background to give a fall aesthetic.
Dev Project Email
Deisgn Notes:
This email newsletter is intended to inform subscribers of Dev Project's new blog. The short email has an incredible blue/purple gradient background to match the brand colors. Four recent blog posts with intriguing titles are listed to give viewers content and a reason to explore the new blog platform.
Farmers Market Email
Deisgn Notes:
The Farmers Market email concept gives viewers a quick preview of what will be at each weekly market. This email features four different attending vendors by listing their name and booth number along with a "View Info" button for each. An "Explore more vendors" button is included below the list. The green/white gradient compliments the various images of vegetables.
Modern Closet Email
Deisgn Notes:
The Modern Closet email informs viewers of their Fall Sale and how customers can save forty dollars on their next purchase. A pleasant orange hue fills the background representing fall weather. Beautiful images showcasing the products grab attention and encourage viewers to visit the website.
Shoe House Advertisement
Deisgn Notes:
For the Shoe House banner advertisements I focused on a clean design that isn't overwhelming. The three featured shoes are of various styles to show that Shoe House has all types of shoes. The tagline "Step into our shoes, today!" spans across the top banner while the bottom banner informs viewers about their online sizing guide. The larger, centered advertisement reveals the promo code for the big sale with a clear call to action to begin shopping.
Scalable Advertisement
Deisgn Notes:
The Scalable brand incubator banner advertisements tell viewers all about the company's mission through the use of bold font and geometric shapes. Using the company's brand colors (dark green, tan, and white) each ad is consistent while also having their own unique message.
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- Front-End Development:
- - Html
- - CSS
- - JS
- - Laravel
- - Experience using Squarespace, Shopify, and Wix Editor
- - Responsive Web Design
- - Rapid Bug Fixes
- UX Design:
- - Research
- - Writing
- - Wireframing
- - Design
- - Prototyping
- - User Centered Research, Design, Testing
- - Experience using Figma & Adobe Xd
- Marketing:
- - Social Ad Campaigns
- - Mailchimp Campaigns
- - Photography
- - Graphic Designs
- Other:
- - Music Producing / Songwriting
- - Digital Photography & Cinematography
- - Digital Designs For CNC Machines
- - Hardcore Tennis Player
Freelance / July - December 2021
Tasked with designing and developing a modern, minimalistic website for Island Property, a real estate and vacation rental agency serving Islesboro, Maine. Using Wix’s advanced editor and database management tools, I iterated on vdesigning the user interface, researching, and developing the website keeping usability in mind.
Part-Time / 2020 - Present
Selected to lead the sales marketing & customer experience (CX) for CQC, utilizing and increasing my knowledge of Mailchimp email campaigns and website development/maintenance with Shopify and Squarespace sites and DNS and CDN management. Enhanced their online presence by scaling social media presence and conducting SEO keyword research by analyzing the target audience.
Part-Time / Dec 2020 - Apr 2021
Designed & developed a modern, user focused website while using graphic design skills to create high quality advertisements used in various marketing campaigns across their social media profiles.
Google - UX Design Specialization Certification
Google Digital Garage - Fundamentals of Digital Marketing
HubSpot - Content Marketing
Goldsmith's, University of London - Mathematics for Computer Science
Harvard CS50 - Introduction to Computer Science
Achievements
Daily UI 100 Day Design Challenge
Hacktoberfest 2021 PR Challenge
Hacktoberfest 2020 PR Challenge
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