Study Link - Concept
Duration: Aug 17 - 23, 2021
Research / Design / Testing / Branding / Graphic Design
The goal for Study Link was to have a responsive website that would provide college students an easy way to meet up with their classmates and study. The objective was to create a platform that enables students to follow classmates, post a private friend or public study group, and also accept invitations to join a study group.
Understanding Users By Empathizing
During the user research portion of the design process, I looked at the ways college students form study groups. Many college students simply text their friends and ask if they’d like to study together. Others would make posts on social media. However, there are some college students who prefer to study by themselves. In designing Study Link, it was crucial to make all users (college students) feel welcomed and included, giving them equal availability to public study groups. I also wanted to make sure that the website was easy to use and navigate. Ensuring the user could effortlessly find study groups and search for classmates was crucial during testing.
The Design
The Study Link website needed to promote engagement, focus, and learning for students, therefore, unecessary features such as text or image posts that can easily become distractions, were omitted. The design also needed to be easy to use and intuitive, so effective navigation and icons were used to communicate the functionality and flow of the site. Being that college students spend time on various devices, Study Link needed to be responsive, so the website was designed to be viewed on any device.
During the usability study for the Study Link website I carefully noted the participants’ emotions and actions to determine which features of the website's design and user flow were great and which needed extra consideration to ensure users could accomplish their goals. After fixing the handful of issues that arose, the participants of the usability studies were pleased and felt they had effortlessly achieved what the given tasks.
Throughout the entire design process of Study Link I learned how to design a responsive website that achieved all of a user's needs, iterated on the site's features to greatly enhance the experience of users, and was able to really empathize with users having personally experienced their inability to find study partners online.
- Front-End Development:
- - Html
- - CSS
- - JS
- - Laravel
- - Experience using Squarespace, Shopify, and Wix Editor
- - Responsive Web Design
- - Rapid Bug Fixes
- UX Design:
- - Research
- - Writing
- - Wireframing
- - Design
- - Prototyping
- - User Centered Research, Design, Testing
- - Experience using Figma & Adobe Xd
- Marketing:
- - Social Ad Campaigns
- - Mailchimp Campaigns
- - Photography
- - Graphic Designs
- Other:
- - Music Producing / Songwriting
- - Digital Photography & Cinematography
- - Digital Designs For CNC Machines
- - Hardcore Tennis Player
Freelance / July - December 2021
Tasked with designing and developing a modern, minimalistic website for Island Property, a real estate and vacation rental agency serving Islesboro, Maine. Using Wix’s advanced editor and database management tools, I iterated on vdesigning the user interface, researching, and developing the website keeping usability in mind.
Part-Time / 2020 - Present
Selected to lead the sales marketing & customer experience (CX) for CQC, utilizing and increasing my knowledge of Mailchimp email campaigns and website development/maintenance with Shopify and Squarespace sites and DNS and CDN management. Enhanced their online presence by scaling social media presence and conducting SEO keyword research by analyzing the target audience.
Part-Time / Dec 2020 - Apr 2021
Designed & developed a modern, user focused website while using graphic design skills to create high quality advertisements used in various marketing campaigns across their social media profiles.
Google - UX Design Specialization Certification
Google Digital Garage - Fundamentals of Digital Marketing
HubSpot - Content Marketing
Goldsmith's, University of London - Mathematics for Computer Science
Harvard CS50 - Introduction to Computer Science
Achievements
Daily UI 100 Day Design Challenge
Hacktoberfest 2021 PR Challenge
Hacktoberfest 2020 PR Challenge
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